Project Details

Columbia College Chicago - Viewbook

Since digital experiences continue to increase in importance when marketing to prospective students, we utilized augmented reality via Layar to enhance our printed Viewbook with digital content. As a companion to the printed book, we also developed a viewbook web site. By downloading an app and scanning pages from the kit with a smartphone, additional digital content from the viewbook web site such as videos, slideshows and stories, can be viewed by users. This gives the user a wider view into our school, our culture and our city.

The target audience is high school seniors who have inquired about the college. The goal of the viewbook is to fully immerse the audience in Columbia and get them excited about all the college, community and city have to offer.

Photos: Phil Dembinski