Project Details

Columbia College Chicago - Acceptance Kit

Since digital experiences continue to increase in importance when marketing to prospective students, we utilized augmented reality via Layar to enhance our printed Acceptance Kit with digital content. By downloading an app and scanning pages from the kit with a smartphone, additional digital content from our college website such as videos, slideshows, social media posts and stories, can be viewed by users. This gives the user a wider view into our school, our culture and our city.

Photos: Phil Dembinski